1. Understand the purpose of the Event:
Every event should have a primary purpose and goals and objectives, which give the measurements of success. Understanding the purpose of the event leads to better planning and proper allocation of time and money.
2. Know Your Audience:
Depending on your goal, you need to identify your target audience and their needs. Once you select your target audience, figure out where to find them and determine how you will reach them. Do you have a long enough list of prospects or you need to search outside?
There are many ways to reach to your prospects and generate more audience and potential clients. Email marketing, telemarketing, social media, Search Engine Organic and Pay Per Click are the things to consider, again depending on your target audience some will be more effective than others.Having all information about your audience will also help you determine the type of events you need to host.
3. Suitable Timing:
Much like the right venue, right timing is also vital to organize a successful event. To determine the right timing, there are many factors to be considered, such as days of a week, months of a year, holidays or other events in the calendar, type of event, location and many local factors.
4. Draft a plan and follow the timeline:
As now you have a definite goal and you know your target audience, it is time to have a plan to execute the tasks and achieve the goal. Depending on the size and complexity of an event, start planning early enough so that you have time to understand every aspect of the event, its requirements, necessary actions and so on. You should determine the major milestones and deadlines before you begin. Making a planning plan is not enough, you have to follow the timeline and keep track of the work being done.
5. Lead capture mechanism:
Capturing leads of potential prospects is the primary goal. If taken care of all of the above things, it will make generating leads easier but you need to plan how you are going to capture your leads.
Need help making your day extra special? Book your complimentary event planning session with Rescue Event Planning.